The ever-evolving landscape of technology, coupled with the surge of digital media and the aftermath of the post-COVID-19 era, has orchestrated profound transformations in the public domain.
These shifts redefine the dynamics of human interaction and reshape the intricate fabric of trust among diverse entities navigating the disrupted communication space.
Hence, there is an imperative need for transparent, responsible communication strategies that foster sustained public trust in this digital era.
This pressing topic took center stage at the 2nd Graduate Student Symposium on Communication (GSSC), themed “Building Sustainable Trust in the Disruptive Communication Sphere,” held at the University Club (UC) Hotel on Nov. 29-30.
The symposium, organized by the Master’s Program in Communication Science at the UGM Faculty of Social and Political Sciences, featured an illustrious lineup of speakers.
Among them was Professor Jack Qiu Linchan, a communication expert from the Wee Kim Wee School of Communication and Information at Nanyang Technological University (NTU), Singapore; Dr. Indri Saptaningrum, expert staff to the Minister of Communication and Information Technology of Indonesia; Dr. Dian Arymami, a lecturer at the Department of Communication Science, UGM; and Janoe Arijanto, Chair of the Indonesian Advertising Association.
Professor Jack Qiu Linchan highlighted the transformative potential of technology in communicating, underscoring its role in dynamically shaping and enhancing sustained public trust.
“Technology in the communication era offers insights into continuous evolution, contributing to enhancing public trust,” he remarked.
Dr. Indri Saptaningrum echoed a parallel sentiment, emphasizing the need for government policies and media regulations to forge enduring public trust.
“A profound comprehension of the regulatory framework is essential to navigate the intricacies of the communication landscape and cultivate trust among diverse stakeholders,” she said.
Dr. Dian Arymami drew attention to the correlation between the development of digital culture in Indonesian society and the endeavor to construct public trust in the digital realm.
“Cultural nuances wield considerable influence over the evolution of trust within the context of the ever-shifting digital landscape,” she asserted.
Janoe Arijanto underscored the critical role of transparent and responsible communication strategies in molding sustained trust amidst the uncertainties prevalent in the communication space.
“In the face of change, strategies for building trust must be meticulously calibrated to ensure alignment and positive responses from stakeholders,” he expounded.
Author: Gusti Grehenson