Universitas Gadjah Mada’s Student Cooperative Unit (Kopma UGM) has a long-standing history, dating back to 1982, and has served as a vital student organization that fosters entrepreneurial development and cooperative activities among students. Amid the digital era and rapidly evolving challenges, UGM sees the strategic role of Kopma as increasingly essential, calling for adaptation through business model transformation, product innovation, and updated marketing strategies.
Previously known primarily for selling everyday student necessities, Kopma has now shifted its focus toward offering official merchandise.
“We are encouraging Kopma to become more creative and inclusive,” said Dr. Hempri Suyatna, Secretary of the UGM Directorate of Student Affairs, in a press statement issued on Saturday, Jun. 15, 2025..
Dr. Suyatna noted that since early this year, Kopma has launched the UGM Shop, located within the UGM Innovation and Creativity Hub (GIK UGM).
“UGM Shop focuses on selling official merchandise. All kinds of UGM-themed items are available here,” he explained.
In addition, Dr. Suyatna shared that starting in July, Kopma’s membership will become more inclusive, expanding beyond students to also include alumni and other members of the academic community.
“To support this transformation process, the Directorate of Student Affairs continues to provide guidance and mentorship,” he added.
Riyan Hadi Prawira, Coordinator of Kopma UGM’s Business Division, explained that as part of the ongoing transformation, the current management team is preparing strategies to improve both internal and external operations.
Internally, Kopma is developing an integrated membership system and planning collaborations with strategic partners.
“Membership will no longer be limited to active students. Purchases will also earn reward points that can be redeemed for discounts when transacting with Kopma’s partner merchants,” he said.
On the external side, Kopma is working on diversifying its business lines.
These include producing and collaborating on merchandise with various student activity units, implementing student entrepreneurship programs, expanding multi-service delivery for boarding supplies or community service project (KKN-PPM) needs, and managing Pertamini mini gas stations.
“So, if anyone wants to purchase UGM merchandise, they can simply visit the UGM Shop at GIK. In line with the digital era, our online marketing strategy through e-commerce platforms will also continue to evolve,” he concluded.
Author: Gusti Grehenson
Post-editor: Lintang Andwyna
Photographs: Firsto Adi and Kopma UGM