UGM has launched two e-books offering practical public relations (PR) guidance in response to the increasingly complex communication dynamics in the digital disruption era.
The books are Mastering the Media: A Practical Guide for Professional Public Relations and Public Relations and Protocol Guide in Higher Education Institutions.
Satria Ardhi Nugraha, a PR practitioner at the UGM Faculty of Animal Science, wrote both e-books.
These works aim to address the practical needs of PR professionals, lecturers, and communication students in understanding and managing PR activities effectively and professionally.
“I compiled these based on direct experience in the field, combining theory, case studies, and applicable tips to enhance modern PR competencies,” said Nugraha on Wednesday (Apr. 9) at the Faculty of Animal Science.
According to Nugraha, the writing process for both e-books also involved using artificial intelligence (AI) as a supporting tool to draft frameworks, formulate content, and refine structure.
Nevertheless, each section underwent editing and contextual adjustment to ensure accuracy and relevance to the Indonesian PR landscape.
“These e-books are designed to be easy to understand yet insightful, so PR officers can directly apply them in any institution, particularly in campus settings,” added Nugraha, who is a Public Relations Officer at the Faculty of Animal Science.
Mastering the Media focuses on strategies for building media relations, writing engaging press releases, and managing communication crises.
Meanwhile, the Public Relations and Protocol Guide in Higher Education Institutions explores the duties of institutional PR officers, communication ethics, organizing formal events, and synergy between PR and protocol units during events.
The release of the two e-books has been well received, including by academics. Dwi Pela Agustina, a Communication lecturer at Amikom University Yogyakarta, shared a positive testimonial.
“These e-books are comprehensive and practical. They are excellent references for learning PR for students and practitioners, especially in dealing with the fast-paced and noisy digital communication landscape,” said Agustina.
UGM Vice-Rector for Student Affairs, Community Service, and Alumni Dr. Arie Sudjito welcomed the publications. He considers them a meaningful contribution from an internal campus practitioner to enhancing institutional communication capacity in an increasingly digital and open era.
“What Nugraha has done is an important initiative. He’s not just writing but transforming his extensive experience in media and public relations into a guide that benefits many. These e-books are relevant for practitioners and highly suitable for learning materials and human resource development in campus settings,” said Dr. Sudjito.
Author: Agung Nugroho
Post-editor: Afifudin Baliya