Two graduates of Universitas Gadjah Mada managed to become winners in the Shell LiveWIRE Business Start-Up Awards (BSA) 2011. They develop culinary and beauty business.
Robby Adiarta modernizes the angkringan culinary business of Jogjakarta model in his native town, Kudus, which is called the angkringan Cekli. While Ariyadi Yunianto, an alumnus of the Faculty of Pharmacy, develops cendani spa beauty business.
Met at UGM, Robby who graduated from Civil Engineering department told that he had to be the backbone of the family’s economy after the death of his father. The graduate of 2008 then developed Jogjakarta’s angkringan in a more modern version. In contrast to angkringan that usually uses a cart, angkringan cekli is made with the concept of restaurant that has seating and tables, plasma TV and WiFi. In fact, the business that was built a year ago has had a turnover of 1.5 million rupiah per day. "I want Indonesian cuisine to be able to compete with fast food that has invaded Indonesia cities, including in Kudus," he said, Tuesday (18/10).
Robby invited orphans to become employees in his business. For him, to recruit underprivileged families is at least able to help their family economy. Today he employs four orphan children as waiters/waitresses. "For the employees, I do not conduct open recruitment and instead looking for people who need a job, especially orphans and underprivileged," he said.
When started this culinary business, Robby needed as much as 60 million Rupiah in capital. He built the 8 x 20 meters bamboo restaurant building which has the capacity of 100 visitors. The presentation is similar to the angkringan cart, the consumer can directly select the food they like. "Almost 90 percent of the food on the menu are self-made," he said.
The menus include eight kinds of sego kucing (traditional rice dishes), nine kinds of fried food, and 20 drinks," he said.
As for Ariyadi Yunianto who graduated from the Faculty of Pharmacy, he developed beauty business through cendani spa and spa products. The business that was officially established on January 2, 2011 sells his homemade spa products in various regions, especially Jakarta. "Right now I have already produced 86 items of products by order," he said.
After nine months of ups and downs to develop his business, Ari has now achieved a turnover of 25 million to 30 million per month. The bespectacled man also has a social mission by inviting housewives around the neighborhood in producing spa products. In addition, he has a scholarship program for 240 students from elementary school to university.
Robby and Ari are two of the 10 entrepreneurs who are facilitated, with the assessment that is focused on entrepreneurship aspects, business situation and development planning. The participants of this competition are 241 young people aged 18-32 years who have business in Greater Jakarta, West Java, Yogyakarta, Central Java, East Java and Bali. Ten winners of Shell LiveWIRE BSA each is entitled to cash prize of Rp 20 million per business, as well as training and business consulting.