• News Archive
  • Simaster
  • Webmail
  • Directory
  •  English
    • Indonesia
Universitas Gadjah Mada Universitas Gadjah Mada Universitas Gadjah Mada Universitas Gadjah Mada
  • Education
    • Doctoral dissertation
    • Inauguration of Professor
    • Graduation
  • Achievement
  • Research and Innovation
    • Research
    • Innovation
  • Campus Info
    • Cooperation
    • Seminar and Workshop
    • Student Community Service Program
    • Other
  • News Report
  • Home
  • News Report
  • Faculty of Agriculture UGM, Hero Supermarket Launch Merbabu Products

Faculty of Agriculture UGM, Hero Supermarket Launch Merbabu Products

  • 22 September 2016, 14:50 WIB
  • By: Marwati
  • 1675
  • PDF Version
Faperta UGM-PT HERO Launching Produk Petani Binaan MERBABU

Faculty of Agriculture UGM, Central Java Agriculture and Horticulture Agency, and PT. HERO Tbk department stores jointly launched the products of MERBABU, which are produced by farmers that are assisted by UGM. The launching of the products was held in Magelang regency, Central Java, on Tuesday (21/9).

Central Java Governor through the Head of Central Java Agriculture and Horticulture Agency, Ir. Suryo Banendro, MP., welcomed the launch well since the product has been successfully accepted at the large outlets, such as PT. HERO Supermarket Tbk.

"This launch signifies the better the campus community service is. Together with related agencies, various products such as broccoli, cauliflower, cabbage, beet horseradish, cayenne and others are received by the market," said Ir. Suryo Banendro, MP.

Suryo Banendro said that as many as 25 items weighing 1.5 tons - 2 tons of agricultural products was produced each month. Those products have been marketed at some outlets such as Giant department stores in Magelang and Yogyakarta.

With this success, all is expected not to get complacent. The current program only focuses in the area of Ngablak and Pakis of Magelang. The program is expected to be expanded further.

"In future, we expect outlets to have one hundred percent organic program. Under this system, soil fertility is maintained while organic products have higher value and preferred by export market," he said.

UGM Director of Community Services, Prof. Ir. Irfan Dwidya Prijambada, M. Eng., Ph.D., said that to produce a good product alone is not enough because it still needs marketing strategy. Producing goods, said Irfan, is much easier than selling the goods. Therefore, Faculty of Agriculture and Central Java Agriculture and Horticulture Agency formed a cooperation with PT. HERO Tbk. They agreed to provide guidance as well as marketing of agricultural products.

Arif Istanto, Director of Corporate Affairs, Industrial Relations and Risk Management of PT. Hero Supermarket Tbk., added that the agricultural sector in Magelang has a great chance to be developed. Therefore, PT Hero supermarket welcomed the farmer program development by the Faculty of Agriculture and the Agriculture and Horticulture Agency.

"By improving and developing the potential of agricultural products, agricultural yields will be absorbed and marketed in our stores," he said.

Meanwhile, Dr. Ir. Sri Nuryani Hidayah Utami, MP., M.Sc, Deputy Dean of the Faculty of Agriculture UGM, described the coaching was started by involving 20 farmer groups. PT. Hero Supermarket donated tools such as wrapping, steel table and post-harvest handling.

"The harvest should be done at the precise time. Because, if we wait for the market price to rise, the products would have low quality. In fact, to be marketed at the supermarket, the products must have high quality," she said.

The launching of agricultural products was symbolized by beating the gongs by the Head of the Agriculture and Horticulture Agency. This was followed by signing of the cooperation agreement between UGM, PT. Hero Supermarket, and Agriculture and Horticulture Agency, as well as the provision of credit to farmers by Bank of Central Java.

Related News

  • Agriculture Students Holds "Pelangi" Event

    Tuesday,06 July 2010 - 15:39
  • UGM Helps Develop Potential of Banyuroto Village

    Monday,05 September 2016 - 15:52
  • Sardjito Inaugurated as National Hero

    Friday,08 November 2019 - 13:33
  • Faculty of Forestry UGM Offers Solution to Oil Palm Issue

    Friday,26 October 2018 - 14:34
  • Gadjah Mada Agro Expo 2011

    Thursday,20 October 2011 - 10:06

News Releases

  • UGM to Build Spiritual Spaces for Its Community 27 May 2022
    Universitas Gadjah Mada (UGM) will kick off the construction of spiritual facilities to
    Salma
  • Agricultural Engineering Students Grab Medals at 2022 AE-ARC 20 May 2022
    UGM Agricultural Engineering students won four medals and
    Salma
  • UGM Students Win International Chess Tournament 19 May 2022
    UGM representatives have been named winners at the 25th GA
    Salma
  • UGM Researchers Breed New Black Soybean Cultivar 17 May 2022
    A team of researchers at the UGM Faculty of Agriculture is
    Salma
  • UGM Inaugurates New Professor of Chemical Engineering 13 May 2022
    Universitas Gadjah Mada (UGM) celebrated the promotion of
    Salma

Info

  • Install Fest Windows
    29 September 2017
  • Streaming Author Workshop Writing and Publishing
    14 July 2017
  • Hokkaido University Short Term Exchange Program HUSTEP
    08 January 2016
  • 2016 Amgen Scholars Program in Japan
    08 January 2016
  • Jardine Foundation Scholarship for Postgraduate Studies at University of Oxford and University of Cambridge
    01 July 2015

Event

  • 30May International Academic Conference on Tourism (INTACT) 2022 ...
  • 21Jul The International Conference on Sustainable Environment, Agriculture, and Tourism (ICOSEAT)...
  • 07Sep The 8th International Conference on Science and Technology (ICST 2022)...
Universitas Gadjah Mada
UNIVERSITAS GADJAH MADA
Bulaksumur Yogyakarta 55281
   info@ugm.ac.id
   +62 (274) 588688
   +62 (274) 565223
   +62 811 2869 988

PARTNERSHIP

  • Alumni
  • International Affairs

ABOUT UGM

  • Rector's Welcome
  • History
  • Vission and Mission
  • The Board of Executive
  • Management

VISIT UGM

  • Campus Map
  • Event

REGISTRATION

  • Undergraduate
  • Graduate
  • Vocational School
  • Professional Program
  • International Program

© 2022 Universitas Gadjah Mada

PRIVACY POLICYCONTACT