Novita Anggraeni, an alumna of the UGM Faculty of Geography, has received another award for her innovation in telon oil and eucalyptus oil. The Brand Champion of the Year was given in Jakarta on Wednesday (18/1) by Infobrand.id and presented by its CEO, Susilowati Ningsih.
“Infobrand is the first brand media in Indonesia that displays information on various awards for brand recognition in Indonesia,” said Novita.
Previously in 2022, her aromatic telon oil brand, Habbie, had broken a MURI (Museum Rekor Dunia Indonesia/Indonesian World Records Museum) record for having the most aromatic variants. The 2023 Brand Champion award is a testament to what Habbie can do amid crises.
“Habbie was presented with the 2023 Brand Champion because of its achievements in 2022. Habbie proves its ability to innovate and survive in the midst of various crises,” she explained. “Thank you, Infobrand, for the appreciation, which shows how Habbie always prioritizes innovations to grow and answer customer demands.”
Susilowati, in her speech, conveyed the motivation behind the award presentation: to appreciate companies and brands that remained resilient and thrived during crises.
Author: Agung Nugroho