GUNUNG KIDUL - Program Studi Magister Manajemen (MM) of Faculty of Economoics and Business UGM have applied ethics mainstreaming learning in every education and teaching process to students. The concept of learning that put first moral value of academic ethics, social ethics and environment ethics are taught in every course.
"The concept of ethics mainstreaming is the first time to be applied in Indonesian business school," said the Chief Manager of MM, Prof. Lincolin Arsyad, Ph.D., when opening Student Visit activity for Micro, Small and Medium Scale Enterprises at Sundak Beach, Kemadang village in Tanjungsari, Gunung Kidul regency on Sunday (20/3).
Lincolin said that the ethics mainstreaming learning was implemented by all lecturers in all courses. “All lecturers should teach this learning, not through the business ethics only,” he said.
This is done in the efforts for UGM to produce graduates who have high integrity, ethics and moral values, honesty, and concern for community and environment. “Through academic ethics, MM students should avoid copycatting and plagiarism,” he said.
Furthermore, in social ethics, students have concerns for the underprivileged groups. “Students of MM apart from having entrepreneurship spirit also have to have social concerns,” he said. Afterwards, in environment ethics, students are guided early to pay attention to their surroundings. This is in line with the UN mandate that obliges every business school to care and maintain sustainable environment through sustainable development program and green management.
Lincolin admitted that ethics mainstreaming learning and implementation cannot be done in the classroom only, but also field activity. One thing to be done is by mentoring micro, small and medium scale enterprises for seaweed cultivation in Demangan, Tanjungsari, Gunung Kidul. "Everything should come through learning by doing," he said.
Soenarwan Hery Poerwanto, S.Si., M.Kes, field lecturer, said that the economic potential in Kemandang as one of tourism attraction, which is to utilize seaweed potential, pamelo fruit and cassava. "Currently, there has been no mentoring in in terms of marketing. The one we do is expected to help the process of technology transfer for cultivation, packaging and marketing of the existing business," this Biology UGM lecturer explained.
Hery said that one of the potentials having been utilized by the community through the previous KKN PPM UGM was the cultivation of Ulva Sp seaweed. This has been processed into chips. But the processing and packaging of it still adopts simple technology. The lack of good marketing made this product not yet sold in the cities.