• News Archive
  • Simaster
  • Webmail
  • Directory
  • Crisis Center
  •  English
    • Indonesia
Universitas Gadjah Mada Universitas Gadjah Mada Universitas Gadjah Mada Universitas Gadjah Mada
  • Education
    • Doctoral dissertation
    • Inauguration of Professor
    • Graduation
  • Achievement
  • Research and Innovation
    • Research
    • Innovation
  • Campus Info
    • Cooperation
    • Seminar and Workshop
    • Student Community Service Program
    • Other
  • News Report
  • Home
  • News Report
  • UGM student Triumphant in P & G Business Challenge

UGM student Triumphant in P & G Business Challenge

  • 21 June 2011, 10:50 WIB
  • By: Marwati
  • 12754
  • PDF Version



UGM students, again, made an achievement at the regional level. This time, the accomplishment is made by Mas Imam Aulia Azmi, student of Industrial Engineering Department, Faculty of Engineering, who managed to become the winner in the P & G ASEAN Business Challenge (PG-ABC) regional final held from June 1-4 in Singapore. Mas Imam along with five colleagues from ITB and UI in Aurum team as representatives of Indonesia successfully set aside three teams from Malaysia, Vietnam, and Thailand.

PG ABC is a competition held by the Procter & Gamble (P & G) company. This competition aims to introduce a more in-depth of business process of company engaged in the field Fast Moving Consumer Goods* (FMCG), the type of industry engaged by P & G. The competition is divided into two phases, the country final in Indonesia and the regional final in Singapore.


In the regional final competition, each participant is challenged to develop strategies related to recruitment of P & G employees. Mas Imam and his colleagues on the challenge offered a strategy by emphasizing the use of technology, among others, by utilizing the new media, such as Twitter, Facebook and other social networks more. "The strategy we use is different from other teams, specifically by emphasizing the use of technology, such as Facebook and Twitter, as mediums to distribute recruitment info. Perhaps this is given us better value, so that we are declared as the winner," he explained on Monday (20/6) at UGM.  

Before progressing to the regional level, Aurum has to compete with five other teams at the National level. 30 participants from UI, ITB, UGM, Parahyangan University, and Prasetia Mulya Business School participated here. In this competition, participants were divided into five teams, which is a mixture of the five universities.


Aurum team was declared the winner at the national level after successfully passing a challenge to sell one product of P & G, Downy, with the highest sales rate among other teams. "Our team, Aurum, was declared the winner at the national level because we managed to sell highest number of products. This was achieved by implementing marketing strategies by targeting strategic spots in the selling,” Mas Imam concluded.

Related News

  • UGM Phinisi Team Wins Third Place in APEX Global Business - IT Case Challenge

    Thursday,12 May 2011 - 13:37
  • Danone Launches Business Competition 'Danone Trust By 2010"

    Monday,02 November 2009 - 9:47
  • UGM Prepares 850 New Entrepreneurs

    Tuesday,06 August 2019 - 9:16
  • UGM Student Earns Busan Global Smart Cities Award

    Wednesday,04 October 2017 - 8:14
  • CEO of Legal Clinic Gives Startup Mentoring to UGM Students

    Friday,04 May 2018 - 16:26

News Releases

  • Banoo Scoops Top Prize at 2022 WE Innovate 05 July 2022
    Banoo, an aquaculture startup founded by UGM alumni, has w
    Salma
  • UGM Researchers Selected for 2022 Science Leadership Collaborative 01 July 2022
    Antonia Morita Iswari Saktiawati, MD, Ph.D. (Faculty of Me
    Salma
  • UGM Lecturer Attends TPNW Meeting in Vienna 30 June 2022
    International Relations lecturer Muhadi Sugiono was among
    Salma
  • UGM Students Represent Indonesia at Youth Ecosperity Dialogue 2022 28 June 2022
    Five UGM students took part in this year’s Youth Eco
    Salma
  • UGM Medical Students Win 2022 RespiQuizz 27 June 2022
    UGM medical students Azaria Evan Trie Tana and Wisnu Pinan
    Salma

Info

  • Install Fest Windows
    29 September 2017
  • Streaming Author Workshop Writing and Publishing
    14 July 2017
  • Hokkaido University Short Term Exchange Program HUSTEP
    08 January 2016
  • 2016 Amgen Scholars Program in Japan
    08 January 2016
  • Jardine Foundation Scholarship for Postgraduate Studies at University of Oxford and University of Cambridge
    01 July 2015

Event

  • 21Jul The International Conference on Sustainable Environment, Agriculture, and Tourism (ICOSEAT)...
  • 07Sep The 8th International Conference on Science and Technology (ICST 2022)...
Universitas Gadjah Mada
UNIVERSITAS GADJAH MADA
Bulaksumur Yogyakarta 55281
   info@ugm.ac.id
   +62 (274) 588688
   +62 (274) 565223
   +62 811 2869 988

PARTNERSHIP

  • Alumni
  • International Affairs

ABOUT UGM

  • Rector's Welcome
  • History
  • Vission and Mission
  • The Board of Executive
  • Management

VISIT UGM

  • Campus Map
  • Event

REGISTRATION

  • Undergraduate
  • Graduate
  • Vocational School
  • Professional Program
  • International Program

© 2022 Universitas Gadjah Mada

PRIVACY POLICYCONTACT