Success is the dream of every man on this planet, be it at work or entrepreneurship. Harsiwi Achmad, SCTV Program and Production Director said, to succeed one has to be innovative and creative.
"Work without creativity and innovation is stagnation," she added on Tuesday (11/17) at the bachelor and vocational graduation gathering, Grha Sabha Pramana, Universitas Gadjah Mada.
Harsiwi explained that nowadays competition is tight in the business world, including broadcasting. This situation pushes people in the media to keep inovating to create different yet likable programs.
"Creativity creates something different, new things that people are waiting for," she said.
However, Harsiwi added, creativity is not something that you get instantly but through a proccess. That is why effort needs to be made to have creativity.
"Don't just sit and watch, don't stop trying and learning," she explained.
Harsiwi also mentioned the importance of loving the job. Therefore, it could get you creative ideas, breakthrough and various innovations needed for business development.
"With the love you have for your job, it will make you happy so that creativity can grow. But, if you don't love your job, then you will never get maximum results."
Agreeing with Harsiwi, Suluh Pratitasari, founder of MATATOURS-World Tour Organization said that creativity would support business development and that was what she did in her business. Different from any travel agent, she offers backpacking concept as a way to explore destination as best as it could. "We introduce new places that are not offered by other travel agents," she added.
Suluh said her business started because she loves travelling since she was a little kid.
"Passion can be a big investment in the business world, and that's exactly what I did," she said.