"Not many people know about the particularities of Nur Giri Indah batiks. The uniqueness lies in the dyes that are used, using natural colors such as mahogany leaves, jalawe seeds, etc," Christa said on the sidelines of the expo on Thursday (5/8) evening.
Craftsmen of Nur Giri Indah are often get disadvantaged in terms of recognition. There are still people who bought Tancep batiks relatively cheap but they later sell them under other label more expensively.
Starting from these conditions, some 21 UGM field practice students tried to provide marketing solutions. The students were from various departments, especially from Communication, Sociatry, Geography, Economics, Mathematics and Natural Sciences and Literature Departments. Besides organizing the expo, they also made brochures, leaflets and provided basic education and marketing to the public as well as craftsmen of Nur Giri Indah batik.
Nur Giri Indah batik group is located in Sendangrejo, Tancep Village, Ngawen Subdistrict, Gunungkidul, thanks to the hard work of Sriharjoko or usually called Mbah Sri (60 years old) who has been making batiks since childhood. The journey of Mbah Sri in forming Nur Giri Indah was quite complicated. In her spare time being a batik worker in Sumiharjo and Winotosastro Yogyakarta, Mbah Sri was beginning to think to invite her neighbors to produce batiks by themselves. They welcomed this activity and made it as their main occupation. Mbah Sri later tried to establish her own batik group. Armed with determination and strong spirit, finally her desire materialized. In year 1992, Nur Giri Indah batik group was officially established. Currently, there are around 40 batik makers in Sendangrejo, 25 of them are women. Their production has reached various cities, such as Jakarta and Bandung, even Japan.